Quizzes for Leads - How to build your email list

Use Quizzes for Leads


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So I am sure you are like me... when you are crusin on facebook and you come across one of those quizzes -- you know the ones -- that you just have to click on it and see what it is all about. I now know my Harry Potter House, What kind of lover I am and what kind of parent. (In case you were wondering.. I am a hotmess mom, a passionate lover, and a hufflepuff.) 

So when Interact contacted me about testing out their quiz maker, I knew I just had to try it. I mean how can you not right?? 

Learn here how Quizzes are the next big thing of Marketing.

I have to say I am super impressed with this product. Not only is it SUPER easy to create a quiz, but it connects with just about every email service, tracking pixel and social media site. It is a one stop shop for building your audience. After a quick demo I was ready to try stuff out. 

How to use Interact

When I logged in I realized that not only could I do quizzes, but I could do polls and giveaways. I mean win freaking win. I decided to start off with a quiz, cause well I am a quiz addict myself. When you land in this builder you get asked to pick from a template or a scratch quiz. I opted for template this time since I didn't really know what to expect. 

Interact Builder

From here it gives you oodles of options for industry. So pick one and keep on going. They let you choose a type of quiz from 3 standards - Assessment, Personality and Scored. I opted for the personality option cause it is always fun to see what kind of a person you are right? 

From here you are shown a bunch of templates that you can start with and modify all you want, or keep them as they are and brand them as your own. Once you select one you enter into the builder where you can change photos, questions, answers and hook all your accounts.

Interact Partner

Hooking Email Marketing

I personally use ConvertKit because it is really easy and intuitive. I can visually build, and set up all my emails to run so so smooth. I love it too because it interacts and connects to so many applications. Setting up my ConvertKit was a breeze in Interact. It was a matter of a few clicks, and choosing what automation I wanted people to funnel into.

Interact & Convertkit

I mean how slick is that? I am a working mom and I don't have time to waste on setting up some third party application to collect information for me. Once you get all those images in, the text just right, all your answers picked, and your email campaign company hooked you are ready to publish. 

When you publish a quiz you have a few options for placing your quiz on your site. They give you the following options:

  • Pop-up On Website
  • Announcement bar on website
  • Set up FB ad
  • Embed in your website
  • Direct link to your quiz
  • Share on social media
Interact Partner

I opted for a popup, just for the ease. But I also did embed it into my website in a page I created for all the quizzes and polls I will create in the future. Once you have your code, just hop over to your website and add it in, where it needs to go. 


Honest to goodness that is it. This quiz took me about 30 min in total to build and then about 10-15 to connect to all the accounts I wanted. I would use this over and over again as a great tool to not only gain leads, but to gain sales and provide product information for my followers and customers. 

Here is my quiz, if you wanted to take it. 

I would totally recommend Interact, they are easy and slick to use. Want to know more about Interact and how you can use quizzes to build your list, check them out here.


Interact Quizzes